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Second trip to Winneconne, WI

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I believe this photo was taken in late 1920 or possibly early 1921. It appeared as a colored print copyrighted 1921 by The Munsingwear Corporation, Minneapolis on an advertising fan. The example in my collection also advertises The Idaho Department Store, Twin Falls Idaho.

[update edited 07/15/10]
These images represent the complete group of the scans that I did on my second visit to the Winneconne Historical Society. The entire contents of the Winneconne Historical Society collection of Beatrice Tonnesen images has now been digitized and is displayed in large versions in Album 15 of the Catalog on this site. Lois will be adding some information to each image that is viewable by rolling the cursor over the image.

Indian Maiden May Have Been Chicago Beauty Queen

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Around 1922, Beatrice Tonnesen photographed a dark-haired beauty in Native American dress against a neutral background.  Photographs such as this one were in high demand for use by prominent illustrators who added backgrounds and details, producing the romanticized depictions of exotic and adventurous women that had caught the imagination of the calendar-buying public.  Best sellers featured Indian maidens paddling canoes near waterfalls, or standing dreamily amid forest or mountain landscapes.  Also popular were scenes of women in far-off places, costumed in pirate, gypsy or Egyptian garb.  Neither the costumes nor the women who wore them seem to have been authentically Native American or Egyptian.  Nor is it likely any real pirates or gypsies were involved!

Presumably, the subjects were simply local women, supporting or helping to support themselves by posing for artists and photographers.  And Tonnesen’s backgroundless Indian maiden photo, which ultimately became a woodsy calendar print by artist Homer Nelson, may have featured a Chicago beauty queen named Mary Simmonds. In 1921, Mary Simmonds (1895-1976) entered a beauty contest for residents of the midwest. Sponsored by The Chicago Tribune, it offered a total of $20,200 in prize money.  Simmonds didn’t win the big prize, but she was named “Chicago’s Most Beautiful Girl,” winning $1,000 and considerable publicity.
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Did Tonnesen Photograph a Ziegfeld Girl?

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"The model in this circa 1919 photo by Tonnesen is believed to have been Eva Grady (1899-1934), a Ziegfeld Follies dancer. The original photo is owned by the Winneconne (WI) Historical Society. I have this image as a color print on a 1921 calendar.

It appears to me that Ziegfeld Follies dancer Eva Grady, sometimes known professionally as Eva Brady, appeared in some of Beatrice Tonnesen’s work ca. 1918-20.  Of course, barring documentation from someone associated with either the model or Tonnesen herself, I’m never completely certain about these things.  But here’s how I came to believe that Tonnesen photographed one of Ziegfeld’s glamorous performers.

From about 1915 until about 1920 or so, fashion shows, known then as “style shows,” were very popular in Chicago and in communities throughout the mid-west.  I’ve discovered that photos of some of the era’s top artist models, including some whom I believe posed for Tonnesen, as well as famed illustrators such as Henry Hutt, Zula Kenyon, C. Allan Gilbert and others, can be found in the press coverage attendant to these events. A Chicago-based troupe of models would tour the mid-west, modeling each season’s fashions amid much fanfare including lavish parades, talent shows and speeches by local dignitaries. The events often lasted for several days, with daily, photo-filled newspaper features trumpeting them.  Several months ago, while searching an online newspaper archive, I came across an item in the September 27, 1919 issue of the Fort Wayne Journal Gazette titled “Fort Wayne’s Great 1919 Style Show.”  Beneath the headline were photos of three of the featured models.  Two of them were models I’d seen and read about before – Adelyne Slavik and Mae Burns – women I believe to have modeled for Tonnesen.  The third model was identified as “Eva McGrady”, and though I’d never run across her name before, her face looked familiar!  She looked to me exactly like the woman gazing from a framed portrait that sat on a table in a 1920 photo I’d seen of Beatrice Tonnesen’s studio.  A follow-up story on the Fort Wayne Style Show corrected the model’s name to “Eva Grady.”  I routinely made a note of both names, attached it to the corresponding Tonnesen photo in my files and forgot all about Eva Grady.

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Chicago Area Family Has Original Tonnesen Photos

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It was shortly after receiving the March issue of Chicago Magazine in his mail that David Lloyd made a startling discovery. A photo of his wife's grandmother, Beulah Clark Dunn, was prominently displayed on page 96. Alerted by her husband, and a bit skeptical, Rose Lloyd opened the magazine and immediately recognized the photo, by Beatrice Tonnesen, as identical to one she had stored safely among her family memorabilia.

I am deeply grateful to Rose for what she did next! With lightning speed, she rounded up nearly forty photos of her beautiful grandmother, scanned them and emailed them to me. She also provided biographical information, documents and news clippings that allow us a fascinating glimpse into the world of calendar and advertising art in the 1920's. (See accompanying slideshow.)

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Illinois Sisters Identify ‘Glory of Youth' Beauty

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Veronica (Vera) Hedderman, ca. 1920. Modeled in Chicago, possibly for Tonnesen. The photographer of this image is unknown. Photo courtesy Family of Veronica Hedderman Hanley.


Editor’s Note: There are new developments in the story of the “Glory of Youth” photo .  A reader who has an original of that photo has identified the model as her grandmother, Beulah Clark Dunn.  Interestingly, like Vera Hedderman whose story is told below, she was born in 1903 and won newspaper acclaim for her beauty.  The two models bore a resemblance to one another, and both posed for print art in the early ’20s. But it now appears that it was Beulah Clark Dunn who actually sat for the “Glory of Youth” photo.  Her story appears, above, in the post titled “Chicago Area Family…”  We thank the families of both models for generously sharing their stories and helping to enrich our understanding of the “Golden Age of Illustration.” – Lois, 4/22/10

No sooner had the March issue of Chicago Magazine, with its feature on Beatrice Tonnesen titled “Camera Obscura”, hit the newsstands than I received an email from Senior Editor Geoffrey Johnson, the article's author. It seems a local resident, Bridget Roth, had spotted a woman she believed to be her grandmother among the many Tonnesen photos and prints that were featured! Naturally, I contacted Bridget immediately.

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